Case Study: Successfactors (mVID)
Challenge:

SuccessFactors wanted to create an engaging, interactive environment to demonstrate and showcase their Workforce Performance Management Suite of products. SuccessFactors needed the capability to speak to their entire customer base, from mid-level managers to CEOs, in a manner that was commensurate with an initial in-person customer presentation.

Solution:

SuccessFactors chose Metaliq’s Video Interactive Display (mVID ). Through seamless integration of compelling video, advanced motion graphics, and streaming media technology, the mVID powerfully highlights the capabilities and value of SuccessFactors’ entire suite of products. Product analyses and demonstrations are dynamic, engaging, and on par with in-person presentations. The mVID provides integrated presentation playback controls and an intuitive navigational system, giving SuccessFactors’ customers the flexibility to view the entire presentation linearly or in any order they choose.

A modular, scalable, and industrial strength architecture makes the mVID extremely reliable and easy to update at any time.

Results:

The mVID powerfully reinforces SuccessFactors' sales and marketing strategy, increasing brand identity and product understanding across the customer base. Through generating, capturing, and qualifying leads, the mVID has streamlined SuccessFactors’ sales cycle and enabled the company to focus efforts on the most viable customers.